Beefeater is launching a limited edition Traveller’s Exclusive bottle of its famous London Dry Gin – the first ever for the world’s most awarded gin.
Recognising the significance and opportunity of duty-free shopping, Beefeater’s exclusive design hopes to capture the attention of new generation gin drinkers as they travel.
The limited edition features a modern and vibrant bottle design in Beefeater’s signature red including a unique interpretation of the brand’s beloved Yeoman. Inspired by travel and the bottle’s exclusivity in Global Travel Retail, the new-age Yeoman is shown wheeling a suitcase behind him. For added visibility, the bottle will wear a neck collar celebrating its new look, stating; “New Look, Same Taste”.
Pernod Ricard Global Travel Retail is introducing the limited edition across EMEA Travel Retail in May 2018, before becoming available in South America in October 2018 to coincide with peak summer travel periods.
THIS IS REAL LONDON DRY GIN
From James Burrough’s original recipe, Desmond Payne – the world’s most experienced master distiller – oversees a bold and distinct gin that sets the standard for London Dry Gins. Since 1863 Beefeater has stood the test of time and now claims the title of the world’s most awarded gin. A product of a bold, creative city, Beefeater is proud to still be made in the heart of London. With big juniper character and strong citrus notes, this is a real London Dry for those that enjoy the real taste of gin.
www.beefeaterdistillery.com
@BeefeaterGin
Tracy is the editorial manager of Duty Free Hunter.
Please submit all press releases and brand news by email to tracy@dutyfreehunter.com
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